In this era of developed social media and individualistic nature of society, it is almost mandatory that you be creative enough to build a unique brand. It is the most efficient way to stand out among your competitors, a means through which people will remember you.
Before going any further, let’s get familiar with the concept of personal branding. Personal branding is a way to gain people’s trust in the market by bonding with them as a human being. Your brand image should be the representation of yourself to your potential clients and customers, as it helps in building your business.
For a thriving and flourishing branding strategy, it is crucial that you design your brand and its components with care since it is through designing that you communicate who you are and what you stand for.
Here is a beginner’s guide to using a design for successful personal branding.
1 Find your voice
The first significant step while building your own personal brand is to figure out your brand voice. The key is that your brand tone should completely be authentic and in sync with your natural and inherent personality. The more unique and original you create your brand voice, the more credible it will come across to your ideal audience. There is a fair chance that your potential clients will feel more connected with your brand and recognize you as something different.
2 Know your audience and competition
Once you have a clear idea about who you are as a brand, the next step is to figure out the market that you want to target, that is your audience. Do extensive and thorough research in order to identify your ideal audience. Understand the kind of platforms they are engaged with and what they feel connected with.
Once you have acquired a fair understanding of your potential customers, it will be easier to design for them. It is equally important to differentiate yourself from your competitors. Understand their design, their way of branding and the influence they have on the targeted audience.
This does not mean following the same pattern as your competitors. It is just a way to understand what is working in the market so that you can effectively put your own unique elements that connects you with the audience but at the same time differentiate you with your competitors.
3 Create a Logo
We understand that this might sound like a very hectic and complex task. But that does not necessarily have to be the reality. Nowadays there are logo designing tools that help you design a logo within minutes. People who don’t even have designing knowledge can also use it easily. A logo is a graphic mark or a symbol which is used to promote public identification and recognition.
The best part about creating logos is that it can be as detailed, complicated and strategically developed or as simple and basic as one desires. The purpose of the logo is to be the face of your brand. It is responsible for visually communicating the unique identity of your brand and what it represents to the audience.
Instead of going for the logos, you can also create a logotype. A logotype is a logo which consists just the brand name written in a certain typeface. We understand that it might sound boring or unattractive but quite the opposite is true. Logotypes, being the ultimate time and energy saver, are highly effective in the market.
Some of the worldwide known logotypes are Google, Disney, Coca-Cola, HP and many more.One of the important points to keeping in mind while designing your logo is to create a consistent design experience so that your audience instantly recognize your brand while communicating through website, social media or even in-person events.
4 Focus on other design elements of your personal brand.
When you have successfully figured out who you are as a brand and who is your targeted audience, the next step is to focus on your design elements that are the building blocks of your personal brand. We have already discussed one of the major design elements, i.e Logo.
Other design elements include Website, Business Cards, Proposals, Advertisements, Social Media Graphics etc. Every personal brand is different, thus, it is important that your design elements are different depending on your goals, strategy, and audience.
Along with this, figure out the color, typography, and layout as well. As experts say, the color is an extremely important tool as it is an effective medium to convey your brand-related messages.
Similarly, another potential aspect of the design is photography. Creating your unique personal brand will require lots of photos for your website, social media, advertisements, business cards etc. Hence, it is important that these photos match your brand tone, style-looks to give an accurate review to the audience.
5 Set up your online platforms
In order to gain the attention of as many people as possible, it is important that your ability to reach out to people is exceptionally good. Did you know 82% of people are more likely to trust a company when their senior executives are active on social media?
This can be achieved by making full use of modern trends. In the 21st century, internet and social media cover almost all the space. Twitter, Facebook, Instagram, Pinterest are some of the most popular social networking platforms where almost all the people come together to communicate and share.
If done properly, this can be a very efficient way of networking, marketing and informing people about your personal brand. For instance, Twitter can be proved as a very advantageous tool for recent updates and regular content such as articles and blogs. Since Twitter lets you post in a very short and concise manner with the sharpness of tone, it is less time and energy consuming way of advertising.
6 Consistency is the key
Consistency is one of the most important pillars for any successful personal brand. It means staying true to your style, design, foundation, and layout. Customers will start recognizing your brand after a certain period of time.
Any significant changes in the main idea or the image of your personal brand will confuse the audience and may lead to the emergence of the feeling of distrust. If you are using several numbers of platforms in order to reach as many people as possible, it is important to make sure that the overall image is the same.
Thus, the design is the most powerful tool when you are on the way of creating a successful and authentic personal brand. Along with design, we now know that it is equally important to balance your social networking connection with business-related updates. I hope this article helped you to know about using design for your personal branding. In case of any doubt fee; free to contact us through the comment section below. Thank you!